What is the difference between SEO and SMM?

SEO (Search Engine Optimization) and SMM (Social Media Marketing) are essential part of digital marketing and both are aimed to increase the traffic of a given website. The major difference between SEO and SMM is the platform which they use for their services. SEO uses search engine like Google, Yahoo, etc., while SMM uses different […]

What is meant by SEO in Digital Marketing?

Seo – The future of digital marketing Let us first understand the meaning of the word SEO. SEO stands for Search Engine Optimization- which means it is a process or a system which helps you to increase the number of people visiting your website. Search engine optimization or the SEO collects all the relevant information […]

What is Digital marketing training?

Digital marketing in easy words means Internet marketing used to promote products or services using digital means. It is widely used for brand promotion and brand awareness. In our times, almost everything is online and so digital marketing plays crucial role for a successful business. There are many ways by which online promotion can take […]

What are the Skills Required for SEO?

These days, soft skills are considered to be crucial for the success of most businesses. Search Engine Optimization (SEO) and ability to write good copy & content are considered as fundamental skills which are growing with the time respectively. For an instance, in a company, different skill sets are required for different works and altogether […]

Top SEO Benefits of Responsive Web Design

In our tech savvy world, Responsive Web Design has become a necessity, as almost everything these days revolves around web browsing and E-commerce. Brands need to deliver user-friendly mobile experiences to their visitors, but many brands are failing to deliver this. As per recent study given by LogMeln, it was found that only 52% of […]

What is SEO?

What is SEO & Why is it Important? In simplest words, SEO (Search Engine optimization) helps to increase the online visibility of websites in a web search engine. SEO helps increase the number of visitors on the website to make it appear on top search engine results that are referred to as unpaid or organic […]

Artificial Intelligence to Transform Social Media Marketing

We are living in an era with rapid changes in technology and so to succeed, we need to constantly update with what is the latest. Gone are the days when traditional marketing techniques like pamphlets, newspaper ads, TV ads and house to house marketing were used to gain more clients. Nowadays, Artificial Intelligence or AI […]