Health Clinic Case Study

How a Local Clinic Grew Conversions by 150%

Client: Health Clinic.
Specialization: Piles, Fistula, Fissures Treatment.

Marketing Objective & Challenge

77% of patients rely on search engines to help them find healthcare providers and locations. The health clinic sought to improve patient experience by anchoring its web presence locally with accurate, complete and current listings for all 5 locations. They also wanted to improve search engine visibility and conversion for each of its location listings, in order to drive more patients into its clinics.

  • Understand: The target market
  • Evaluate: Periodic evaluation to ensure selected marketing channels meets the business requirements
  • Local Search:
    • Created, Claimed and updated all clinic listings on Google & Bing
    • Locations gained search traction through the new local directory listings and citations
  • Leads:
    • Social media marketing
    • Search engine marketing
    • Email marketing

Results

Website Visits: +250%
Patient Leads: +213%
Conversions: +150%

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