What are the Skills Required for SEO?
These days, soft skills are considered to be crucial for the success of most businesses. Search Engine Optimization (SEO) and ability to write good copy & content are considered as fundamental skills which are growing with the time respectively. For an instance, in a company, different skill sets are required for different works and altogether these help establish a successful business. In case of SEO, technical side like code well as On-page optimization are necessary as it might help tackle IT challenges. Here are some of the required skills for SEO:
Technical SEO & Programming Skill:
SEO is used not only for making optimized website pages but it also provides structured server level to enhance their way to be found on search engine. Technical SEO includes server-side settings, sitemaps, server response code and rewrites. In order to generate traffic and conversion, both page-level as well as server-level optimization is required. Technical SEO process optimizes websites for crawling and indexing and also helps in optimizing infrastructure of a website. It doesn’t involve in content optimization and website promotion. Understanding code is equally important because only then an SEO professional will overcome the mistakes done by developers according to their necessities
Good Communication Skills:
With help of good communication skills, SEO professionals can convince the internal team and clients for doing right things that come from speaking at meetings and in case studies. Effective and skilful content writing will improve marketing.
Social Media Marketing:
Social media skills are not only limited to social accounts such as Facebook or Youtube; they drive traffic from social sites to certain websites. Social media uses for link building might be difficult but it will play a vital role in generating traffic and acquiring customers.
Link building these days has increased due to social media platforms. Earlier it was easy to get links from some authorized directories, association sites and credible high PR sites. These links are permanent links which are not like links acquired through social media channels. Link building is a process of getting links from high authority sites and relevant sites. Website page rankings are determined by the number of inbound links from quality websites. High-quality incoming links refer to a valuable resource website and can be obtained by effective content writing.
Usability & Information Architecture:
Site usability depends on user’s experience, so the given information should be relevant to the user and easy to navigate. For this, objects should be effectively placed on website. Information Architecture is about content organization on the website which implies epic folder structure and labeling elements on site.
Content marketing is essential because it engages customers and receives more visitors. It consists of two tasks: Content creation and content distribution. Content creation with high-quality content helps in search engine rankings.
Analytics Skills & Knowledge of HTML:
In order to pull data, it is important to log into search engine analytics such as Google and Adobe analytics. Pulling data from Google analytics will help track and report traffic which can improve the website search engine ranking. HTML knowledge helps design websites which are search engine friendly and these will eventually help attract more visitors.
Websites should be always updated otherwise search engines will find it irrelevant over time and may rank lower in SERP (Search Engine Result Page). Updating data consistently will increase chances of getting top ranks in search engine results.
Improving Click-Through Rates:
There are many other ways which will make websites appear attractive:
Meta Description: Meta description is the descriptive text that appears beneath the URL in search engine result pages. Mostly users read this information and take decision whether to click on particular site or not.
Authorship: Authorship will create a more appealing and trustworthy listing in search engine results that will make your website appearance different from others. This may result in more click-through numbers.
Schema Mark-Up: Schema mark-up boosts ranking of any website by adding more information on search engine result pages with help of HTML mark-ups underneath URL. These days, people want all details in a one click, so those extra details like ratings and reviews will engage more people.
Images: Images have to be readable as search engines can’t identify them. In order to make images accessible it is important to use the right ATL text which makes images descriptive.
Improving Online Presence –
Many companies are hiring skilled SEO professionals so that they can get better results in business. If optimization is done correctly, it will help web searchers get exact information instantly and may provide websites more business. Competition has increased in every field so skills are required in every area and these are needed to be updated & enhanced constantly.
Digital Catalyst Group provides excellent SEO services to companies who are operating from Dallas, Texas! Get in touch with us if you require Search Engine Optimization & would like to be prominently visible over the internet.